ARG

As a graphic designer, I was thrilled to take on the challenge of creating a brand overhaul for a sister real estate team. This was an opportunity to put my skills to the test and deliver a stunning design that would not only meet the needs of the client but also stand out in the competitive real estate market of Los Angeles.

During my initial meeting with the sisters, I could tell that they were drawn to a minimalist aesthetic with a street vibe, like the brands Fear of God and Off-White. It was my job to take that aesthetic and give their marketing a facelift, while still maintaining a level of competitiveness in the market.

I started by creating a simple but effective logo that captured the essence of their brand and the sisters' personalities. I used clean lines and a minimalist color palette to create a sleek and modern look that would appeal to potential clients.

Next, I applied the new design to all of their marketing materials, including business cards, flyers, and website. The result was a cohesive and professional look that conveyed their brand message loud and clear.

The sisters were thrilled with the final product, and I was proud to have given their marketing a much-needed facelift. The new brand was a huge success and helped the sisters stand out in the Los Angeles real estate market. They received numerous compliments on their new look and felt confident that their brand was reflective of their professionalism and expertise.

In conclusion, as a graphic designer, I was able to take the sisters' vision and bring it to life. The new brand not only met their needs but also helped them stay ahead of the competition. I was proud to have played a part in their success and I can't wait to see where their brand takes them in the future.

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In creating the brand overhaul for the sister real estate team, I utilized a muted color palette to create a modern and sophisticated look. I also used a bold typeface called Anton for the headlines, which added a touch of edginess to the design. To balance the boldness of Anton, I used a light-weight body font called Don't, which is a sans-serif font that helped to convey a contemporary feel.

One of the key design elements that I focused on was making the homes the focus of the design. To achieve this, I used color usage strictly through photos from the properties. This allowed the beauty and unique features of the homes to take center stage, drawing the attention of potential clients.

I wanted to create a design that would not only appeal to the sisters' desired aesthetic, but also be functional and effective in the competitive real estate market of Los Angeles. By using a muted palette, bold typeface, and light-weight body font, I was able to achieve a sleek and modern look that conveyed the sisters' brand message and helped them stand out in the market.

Overall, the goal was to create a brand that was reflective of the sisters' professionalism and expertise, while also appealing to potential clients. By using a contemporary design that placed the focus on the properties, I was able to achieve this goal and deliver a brand that the sisters were thrilled with.

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